Solaire, AirAsia Team Up for Sky Solaire

Solaire Resort and Casino, the Philippines’ premier integrated resort, unveils a breakthrough branding project in a partnership with AirAsia.

Solaire again raises the bar as it wraps its brightly colored livery on AirAsia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July. Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.  

This dynamic collaboration between Solaire and AirAsia represents another step forward in an ongoing journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies,” says Donato Almeda, Board Director of Solaire.

Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional airplanes in the future with broader partnership arrangements. The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.

Jasper Evangelista, the vice president of brand and marketing of Solaire, said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travelers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

In line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China, and Korea.”

Zoomanity Celebrates "Zoocial" Media Day in Tagaytay

Zoomanity Group, the leader in theme parks in the Philippines, will celebrate and join the whole world for the 3rd Annual Social Media Day with "Zoocial Media Day for Bloggers" event on June 28, 2014 and is inviting bloggers to visit Paradizoo Farm in Mendez, Cavite and Residence Inn Tagaytay for free and with transport provided.

This is to give thanks for the support of the online influencers in making the different theme parks (Zoobic Safari in Zambales, Zoocobia in Clark, Pampanga, Paradizoo in Mendez, Cavite, Residence Inn Tagaytay, Zoocolate Thrills in Bohol, and Z Planet inside Star City in Manila) under Zoomanity Group as the preferred destination of families, students, and tourists for their relaxing time and when they just like to be in nature and to have an animal encounter. 

For the Zoocial Media Day event for Bloggers, expect to be in nature and agricultural setting inside the 12 hectares farm facility of Paradizoo. Enjoy the vegetable picking, farm animals encounter like ostriches, horses in different sizes, pot-belly pigs, learn about the bees, and try the Zing line ride afterwards. Just recently, Zoomanity Group celebrated the Year of the Horse with the biggest horse parade in the Philippines and proudly showing off their different breed of horses from Stallion to miniature horses. The other theme park to be visited on June 28, 2014 is the Residence Inn in Tagaytay City. It's a two-hectare facility with exclusive rooms since there are only 12 units overlooking the majestic Taal Volcano of Batangas. At Residence Inn, you will find exotic animals from different colors of Burmese pythons to tigers to crocodiles to the king of the jungle, the mighty lions.

Marketing and Branding Consultant Grace Nicolas said, "The owner of this company, Mr. Robert Yupangco ,believes about the power of social media; thus, supporting the awareness for Social Media Day. Zoomanity Group is inviting bloggers to join in this annual event to have a Zoorific experience."

Water from Air? It's Possible with Ecoleader's AWG

With some parts of the globe experiencing water shortages, where can we get safe drinking water? Ecoleaders Inc. has a suggestion: up in the air! Thanks to its new atmospheric water generator, we can still get hydrated while we're in areas where water supply is scarce.

The atmospheric water generator is a humidity and temperature-driven machine which can be used in places at 30% or more relative humidity to produce water from air.

The AWG utilizes multiple filtration technologies which assures you of safe and clean drinking water. These are:

LF2 Carbon Filter

Lower Tank UV Lamp

Sediment Filter

Two Stages of Pre-Carbon Filter

Reverse Osmosis

Post-Mineral Filter

Post-Carbon Filter

Top Tank UV Sanitizing

Water Output UV Sanitizing

Bottom Tank UV Sterilization

Molecular Sieve Faucet Filter

You can enjoy your drinking water hot or cold. Also, you can connect the AWG to a local water source. If you don't have enough outlets to plug the AWG, you can set up a solar power option so that you can still enjoy safe water.

For as low as PHP105,900, you can enjoy up to 30 liters of pure drinking water from the air, even if you are in a polluted area.

For more inquiries, call 09266197474.

EMC-Pivotal Organizes PH's First AppDev Class

EMC-Pivotal held its first Application Development Class in the country at the Makati Shangri-La Hotel in Makati City.

The key purpose is to bring the “next-generation enterprise computing platform” to leading companies in the country.

Pivotal is a start-up at the intersection of big data, Platform-as-a-Service, and agile development, whose mission is to help companies transform into great software companies. Pivotal is jointly owned by EMC, VMware and GE.

The one-day session featured three speakers who are recognized experts in the fields of Big and Real-time Data (Steve Illingworth, Pivotal), Agile Application Development and PaaS (Wang Yi, Pivotal), and Application Delivery Management (Darrell Tan, EMC). Attended by 34 participants from the telecommunications, mobile commerce and utilities industries, the participants were showcased and presented with modern technologies that would enable companies the ability to develop, deploy, and scale applications in minutes rather than weeks as currently done.

The class format was a combination of presentation and hands-on activities conducted by the three speakers. The focus of the presentation was for the participants to understand the technology while the hands-on activities were to give them a first hand practical experience so that they can better appreciate the solution and effectively apply it in their respective companies.

The key areas presented and showcased are in Big & Real time data combined with agile application development. These are the very same ingredients that enablecompanies like Twitter, Instagram, Facebook, Visa and Verizon to be highly successfulas the strength of their business is directly linked to the software they run. The presentations and highly interactive discussions bring valuable insights to the participants on how the solutions can potentially create newvalue to their respective organizations.

Host and moderator Robin Fong, Pivotal Sales Director for Thailand and Philippines noted that the success of the class was due mainly to the participants’passion and hunger to learn new leading edge technology. The enthusiasm, energy level and teamwork werehighly visible throughout the session.He added that there is a great potential and future ahead for the Philippines to adopt leading edge technologies like Pivotal due to the availability in the country of qualified resources in the areas of application development and information technology.

The participants themselves confirmed this optimism as they expressed appreciation and excitement for the knowledge and experience gained during the class and the potential the solutions can bring, both for their companies and their personal lives.

Getting the Job Done in a More Awesome Way

I always present my case in my work as a media man and on my thesis too, but if I were to have a unique skill, I want my presentation to be more awesome than ever. I want to unlock a skill in which I can create awesome presentation decks because I want to impress my bosses and my professor more.

I can do multitasking now, and I learned that through my online media job. I never forget any detail of my schedule and my report. I can also type fast and flawlessly on the computer. So I guess I need to hone my presentation skills more.

How about you? Which skill do you want to unlock? Answer with your own write-up, and you might score movie premiere passes. Check out the photo below for more details.

Agot Isidro Makes Theater Return with Red Turnip's Rabbit Hole

Singer and actress Agot Isidro returns to the stage with the Philippine adaptation of the Pulitzer Prize-winning play "Rabbit Hole" produced by Red Turnip Theater.

Isidro, who last had a theatrical appearance in 2007 with Zsa Zsa Zaturnnah, will give life to the lead role of Becca, a mother grappling with the loss of her son.

"I'm a little nervous about going back to the theater because it has been seven years since my last production," Isidro said on her comeback.

However, the current "Kambal Sirena" star added, "I am excited at the same time because I know it will be a welcome and enriching break after years of TV work."

Asked about giving straight plays, which Red Turnip usually presents a try, the musical veteran said, "It's a challenge for me. A straight play is all new to me, but I am looking forward to the process."

Joining Isidro are theater veteran Michael Williams as her husband Howie, Che Cosio as Izzy, Ross Pesigan as Jason, and Sheila Francisco as Nat.

Topper Fabregas, one of the guys behind Red Turnip, makes his directorial debut.

Fabregas, known for his role in "Cock", was once reluctant on doing the directorial job for "Rabbit Hole". "I did not intend to be the director," he said.

He accepted the job after getting convinced by his fellow co-founders. "This is my personal favorite play, so they entrusted me on doing this job," he added.

Francisco instantly accepted the role of Nat, Becca's mother, after Fabregas reached to her. "Topper convinced me to play in Rabbit Hole because we are already close to each other. I met him when he was young. I watched him grow into a good theater actor, so I did not hesitate on taking the role when he told me he will direct the play," said Francisco.

"Rabbit Hole" opens on August 1 and runs all weekends of August at the Whitespace along Chino Roces Avenue in Makati City. Tickets are available through Ticketworld and at Red Turnip Theater. This play is co-presented by Fila.

AyosDito to Give Lucky TFTFZx Fans GoPro Cams

To reward the fans of TFTFZx and the 2013 release of Tales from the Friend Zone series (http://blog.ayosdito.ph/index.php/tales-from-the-friend-zone-zero-tftfz-tftfzero), AyosDito.ph is giving away fabulous prizes perfect for mending broken hearts. Starting on June 11 until June 30, you can be one of the lucky winners of G-Shock watches, G-Shock couple watches and GoPro Hero 3+ Black Edition cameras.

To join, you just have to share why you love AyosDito.ph for buying great deals or selling your pre-loved items. It’s that easy! So if you think you’re not very lucky in love, here in AyosDito.ph, you have all the chance you want to go home a winner!