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| You can now use Easy Taxi with your Waze app. |
Easy Taxi and Waze announced a partnership aiming at facilitating mobility and responsible driving.
The campaign, which starts initially in the Philippines, Singapore, and Brazil, has common objectives of raising the awareness about the most important problems related to city transportation.
Telling the motorists, “Don’t drink and drive,” the campaign targets one of the growing social problems in the Philippines and comes just two months after the new strict law that prohibits driving under the influence of alcohol was introduced by the DOTC.
To additionally motivate the passengers to take a safe taxi instead of driving under risky conditions, Easy Taxi introduced a zero booking fee to accompany the campaign.
Waze wants to assure all users are familiar about the "Share Drive" functionality, which allows users to send a direct message or email to inform their friends and family about the arrival and eventual lateness.
While all Easy Taxi drivers are verified and tracked in real time, sharing the ride with family or friends introduces additional layer of safety, which is within the best intention of both partners.
In case of any potential delay noticed with Waze's "Share Drive", worried parents or friends, can further request information from Easy Taxi about taxi location and driver details.
“We have a lot in common with Waze, but most importantly we share a mission of reducing the traffic and increasing safety of the transportation industry. The partnership will help us assure an unprecedented quality of the passenger service to the roads of Manila and Cebu," said Mario Berta, Easy Taxi’s regional managing director.
"With the help of SMART Communications we already enabled drivers to use Waze and Easy Taxi with no barriers through zero data plans. It’s now time to bring full synergies to the table,” he added.
“Safety is the utmost priority for Waze. Waze was the first navigation app to block drivers from texting and driving. The entire navigation experience, even reporting an accident, can be done by voice command," said Julie Mossler, Waze's senior director of communications.
She added, "Waze warns you about accidents and hazards on the road, thereby keeping drivers out of the most dangerous segments of road. Similarly, our partnership with Easy Taxi allows us to continue to strive for safety."
Mossler concluded, "By working with Easy Taxi, we’re able to offer our users the safest way to get home, while under the influence, and still enjoy the benefits of Waze since their drivers use Waze, too.”
The social responsibility campaign between Waze and Easy Taxi could become a beginning of cooperation on a bigger scale between both tech giants.
On-boarding Easy Taxi on Waze app could allow the latter to use it to recruit more drivers.
Easy Taxi's CMO, Paul Malicki, sees it as a big step in company's efforts to expand user acquisition to new channels.
He said, “Waze is possibly the most complimentary product to Easy Taxi due to its embedded ability to help taxi drivers challenge the traffic, while it also reaches heavy commuters in the world’s biggest metropolis."
Malicki added "Today we run marketing on more than dozen different marketing platforms but with Waze for the first time we will be able to target passengers and drivers with unusual efficiency. We saw a very positive feedback from the drivers after adding Waze deeplink into the Easy Taxi app. There are so many possibilities to work together and we are looking forward to explore them.”
