Microsoft, DOT, TPB Launch Windows 8 Tourism Apps

(L-R) TPB head Domingo Enerio III, Microsoft Philippines Managing Director
Karrie Ilagan, and Tourism Undersecretary Daniel Corpuz showed the new
More Fun tourism app series. Ross Del Rosario

Microsoft Philippines (Microsoft), the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) launched the More Fun tourism app series for Windows 8.

The More Fun Series is a group of apps which aims to highlight the country’s 25 key tourist destinations including their interesting overview, exciting activities, famous sites, and itinerary builder among other features. Furthermore, these free apps feature commercial information coming from the official website of DOT including but not limited to accredited restaurants, spas, and souvenir shops to complete the travel experience of every tourist.

“At Microsoft Philippines, we aim to constantly bring innovation and make technology accessible to more Filipinos to help them improve their lives and businesses,” underlined Karrie Ilagan, Managing Director of Microsoft Philippines. “We are honored that the Department of Tourism and the Tourism Promotions Board partnered with us in empowering tourism in the country through Windows 8. The More Fun Series apps are designed to promote our country’s amazing travel destinations worldwide, which means more opportunities for our local entrepreneurs and businesses to reach an even wider audience.”

“As more and more people rely on quick information through smart phones and tablets, the demand for mobile apps is likely to rise in the next decades. This new mobile app, sporting the IMFITP look and feel, will surely bring our marketing messages closer to the consumers,” added Tourism Secretary Ramon Jimenez Jr.

Tourism Promotions Board Chief Operating Officer Domingo Ramon Enerio III also said, “We are always very optimistic in all our campaign strategies and digital advertising obviously plays a huge part in this. Through the Windows 8 mobile App ‘More Fun’, our marketing campaign will be able to reach global tourists. The itinerary builder, one of the special features, allows potential visitors customize their tour plans. We are happy that Microsoft is a generous and avid partner in helping us in our goal to connect with intended markets as well as create new ones. More importantly, our ultimate goal is getting them all excited and making it easy for them to convert.”

Ten tourism apps are now made available for Windows 8 users, the More Fun Beach BORACAY Philippines, More Fun Destination BOHOL Philippines, More Fun Destination DAVAO Philippines, More Fun Destination CAGAYAN DE ORO Philippines, More Fun Destination PUERTO PRINCESA Philippines, More Fun Destination BAGUIO Philippines, More Fun Region BICOL Philippines, More Fun Diving CEBU Philippines, More Fun Region ILOCOS Philippines, and More Fun City MANILA Philippines.