Solaire Announces "The Theatre" Opening

Solaire Resort and Casino announced the opening of The Theatre at Solaire this November; a new state-of-the-art, certified lyric theater in the heart of Entertainment City. This majestic performance venue boasts of an astronomical line-up of performance artists and events; both local and international, in the months to come.

The Theatre at Solaire opens its doors for the holidays with the first international Broadway show Chicago from December 2 to 21, 2014. This spectacular opening and amazing entertainment line-up for The Theatre signifies the continuance of Solaire’s contribution to the flourishing arts and performance scene in the Entertainment City.

Solaire, AirAsia Team Up for Sky Solaire

Solaire Resort and Casino, the Philippines’ premier integrated resort, unveils a breakthrough branding project in a partnership with AirAsia.

Solaire again raises the bar as it wraps its brightly colored livery on AirAsia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July. Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.  

This dynamic collaboration between Solaire and AirAsia represents another step forward in an ongoing journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies,” says Donato Almeda, Board Director of Solaire.

Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional airplanes in the future with broader partnership arrangements. The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.

Jasper Evangelista, the vice president of brand and marketing of Solaire, said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travelers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

In line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China, and Korea.”

That 70's Feels

The Village People hurled both the American and the Philippine flags while
singing their hit single "In the Navy". Ted Claudio

I got a very hectic (and toxic) day yesterday. I watched the Azkals-Maldives game on live stream by midnight, and then I went straight (with a little sleep) to a game of ultimate frisbee in Track 30. Afterward, I had to cover a soft launch of an auto-related mobile app and a press conference of a hackathon/world record attempt in Makati. But all the fatigue was gone after getting a super rare chance to see the Village People live in flesh.

For a guy who was born in 1988 (way after the prime of the boy band's career), finally seeing VP live was a totally different experience. At first, I felt awkward being in a crowd full of people who were, if not foreigners, Filipino who once went loco with the band during its heyday in the 70's and the early 80's. Still, I went on my feet, especially when they sang the ever chart-topping "YMCA".

Also, I just found out that the group aims to make our generation do the groove too with the release of its new single "Let's Go Back to the Dance Floor".

My hectic day ended in a cool manner, thanks Grace Nicolas of Zoomanity Group for a crazy ride back to the 70's.

Solaire Hits 1M FB Likes Mark In Time for Anniversary

Solaire's Facebook account has now reached a million likes in just the hotel's
first year.

Solaire Resort and Casino, the fastest growing integrated resort in the country surpassed 1 million Facebook “likes” in one year (facebook.com/solaireresort), a great milestone to mark its first year anniversary.

Solaire is the first integrated resort to embrace social media with its own in-house digital marketing team since the property opened in March 2013 and has indicated its strength within a year. Social media is an essential part of their continuous efforts to innovate and provide impressive and exceptional entertainment to all their clientele. Growing engagement with fans of Solaire has contributed significantly to the business success. Social media platforms will enhance the marketing plans of Solaire and allows them to interact and update regular patrons on all events, activities, shows, and promotions. 

Solaire engages its valued followers through Facebook, and this platform provides them the opportunity to participate and share those special experiences of great memories. This provides an opportunity to connect our most supportive and passionate fans in a quest to find ways to enjoy and “create their moments” at Solaire.

"This is something we are proud of and wish to express our sincere appreciation to our loyal supporters and 1 million Facebook fans for their continued support as we celebrate our first year in business. We are glad to be able to connect with our guests through social media," says Jasper Evangelista, Solaire's vice president for brand marketing.

Solaire’s Facebook page has interactive postings daily on the gaming and resort promotions, events, raffle, and other activities. Solaire has a strong social media presence in the Philippines and a rising presence in Asia.

For more information and reservations, please contact a travel professional, access the website at www.solaireresort.com, or stay updated with Solaire through Instagram, Twitter, and YouTube.