Thursday, October 30, 2014

Easy Taxi partners with Belo, WeChat, Smart; unveils new cabs

Ross Del Rosario/Wazzup Pilipinas
Easy Taxi has partnered with four of Manila’s biggest brands as it aims to give Filipinos a unique, fast, and safe riding experience with the launch of the Easy Taxi Product Cars.

As the world’s biggest taxi booking application to date, Easy Taxi allows passengers to easily request for a taxi and track it in real time- all in just one click. Founded in Brazil last 2011, the startup has since expanded globally as it is made available in 4 continents, 34 countries, and in more than 170cities. Serving over 15 million users worldwide, with as much as 300 thousand drivers registered, Easy Taxi continues to grow globally at rate of three cities per month. Backed primarily by the largest e-Commerce incubator in the world, Rocket Internet, including other investors such as Millicon and iMENA, Easy Taxi is able to secure its foothold in emerging markets that it seeks to cater to. 

Beginning October 31 until December 31, Easy Taxi Product Cars will be roving around the streets of Manila, giving free rides to Easy Taxi users while offering a one-of-a-kind in-cab experience. The campaign was launched last Thursday evening at The Eastwood Open Park, with various celebrity endorsers of the different brands (Belo, Smart, and WeChat) gracing the event. Among the personalities spotted in the event were Crystal Belo, Phoemela Baranda, Chino Lui Pio, Luigi D' Avola, Vernice Enciso and other top executives from the business world. The night unveiled the four product cars, each with a distinctive offering for its passengers from freebies to free Wi-Fi in every vehicle. A short presentation, interview and ribbon-cutting ceremony was held, with a sky full of fireworks to cap off the evening.

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